The Rotary Brand

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The most important duty we have as Rotarians is the protection of the integrity value and respect of the Rotary name and symbol in the community.

Years of positive work can be wasted in ten seconds of adverse publicity on prime time television or a few centimetres of a newspaper column or even negative calls and commentary on radio talkback.

The media is a double-edged sword. It is great for promotion but it can also be a harsh and merciless critic. We have seen the damage it can do to organisations like the Catholic and Anglican churches and the Red Cross.

Today, more than ever, we have to vigorously protect the name and the symbols of Rotary. That means we need to exercise caution in all of our communications because a careless remark in a speech or a letter or an inappropriate item in a club bulletin or website could easily find its way into the media and create adverse publicity.

Rotary clubs need to take a proactive stance in protecting the name and symbols of Rotary.

This includes special attention to the following areas:
 
  • External Speeches
  • Letters
  • Club Bulletins
  • Websites
  • Press releases, promotional leaflets, brochures and displays
  • The right associations in the community
  • The use of the Rotary logo

More information about these issue is contained in the following documents:

Manual of Procedure (Part V)

The Rotary International Visual Identity Guide