Sing the same song

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Many people have heard of Rotary but few actually know who we are what we do. When we speak of Rotary we need to all be singing the one song. If we all use the following words to describe Rotary then the message will be so much more effective

"Rotary is an organisation of business and professional men and women, united worldwide, who provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world."

This is a very concise description of who we are and there are no wasted words. Use this whenever you are speaking about Rotary and use it all or parts of it in your Media Releases.